How Digital Transformation is Changing Pharma & Healthcare Industry
Everybody is going digital and for all the good reasons. Before getting to the nitty-gritty of digital transformation; let’s define digitalisation. In a broader context we can define digitalisation as change in business process of a company to incorporate technology into their workflow. In other words, when a company uses technologies like cloud computing, social media, analytics to run everyday business they are digital. 4 ways digitization is transforming pharma and healthcare industries 1. Power of Data: Data is the new age gold. Digitalization of businesses around the world have resulted in swathes of data. Such data, when consolidated by technology, is referred to as big data. Today millions of physicians, R&D professionals, healthcare facilities can rely on this data for decision making. Big data lays foundation for research and drug discovery. However, use of big data is not limited to drug discovery; when combined with predictive data modelling big data substantia